
Putting the needs of our children front and center - those 256,737 youth under the age of 18 who call Memphis and Shelby County home - the Ask First campaign is both a challenge and a dialogue, one that asks local businesses, faith-based organizations, community agencies, and private citizens to incorporate the campaign’s central message – “Is it Good for the Children?” – into their daily agenda, their company policies and practices, their place of worship, their schools, and, ultimately, their own lives. In doing so, the Ask First campaign (modeled on similar campaigns in metro areas such as Kansas City) takes aim at some of the most important issues our children face – education, healthcare, violence prevention, freedom from abuse and neglect – by targeting the decision-making we all make and how those decisions ultimately impact our children and youth.